Our initial goal is to source for leads who have a direct need for your products and services. We do this through an efficient strategy that helps create awareness on various social media touch points where your ideal prospects reside.
So how do we get the right prospects and how do we know who they are they? We do that by using buyer personas that create detailed representations of what your customers look like.
The strategy we use will cover their challenges, goals, and specific needs, as well as their demographical and behavioral information. The whole idea is to use the awareness part of your marketing strategy to execute a campaign that resonates with them. That gets them to believe again.