Social Media marketing is about building trust in communities and using that same community to foster win/win relationships. These days’ social media networks it's where they're looking for you.
Over the years, the online buying behaviours of customer have changed, and we’re helping businesses adapt. Social Media Marketing focuses on attracting the relevant kind of prospects to your business and turning them into satisfied customers and brand loyalists.
It's a way of getting involved in the conversation your audience is already having online today. In this day and age, consumers are not waiting for the message to be brought to them. They doing research online for the content that helps solve a problem and make their buying process a much more informed one. Not only are they doing this, they are starting conversations about your brand and they are recommending things to their friends in a social way. No longer can a brand or company be isolated from this ever changing landscape, because with or without permission consumers are talking about products and companies on the social space.
Social Media can position your company to be the solution to what your ideal customers is looking for by developing an online presence that speaks to them and their specific interests and needs. Social Media is a great way of increasing your company visibility on the internet and a way of making your brand a thought leader in the industry it operates.
The behaviour of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention. Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — in the form of buying ad spaces, buying prospect email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.
After creating awareness using social media marketing and you're driving more qualified visitors to your product and services (via your website), you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value that will capture their interest in exchange.
Something in the message or content that you offered in the Interest stage will arouse a desire about what you are selling. At this stage of the four step marketing process, we would have connected the dots for the prospects that will create a desire that will set them up onto the path of being a paying customer.
At the heart of social media marketing is the focus on guiding customers to a point where they go from being prospects to paying customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.